Mason created the Community Banking. Community Building. campaign leveraging the bank’s relationship with successful local companies and individuals who acknowledged the important role GRB played in their business and the community at large.
Television ads were created to launch the campaign, supported by radio, print, and digital marketing including pre-roll video, paid social media including LinkedIn, Facebook, as well as retargeting.
Comprehensive reporting of website and digital marketing activity showed considerable engagement with the campaign – measured by impressions, website traffic, video views, social media engagements, and overall actions by those exposed to the campaign.