Mason Marketing won the opportunity to support the RMSC with their website upgrade. The goal: take three disparate entities under the RMSC umbrella – the Science Museum, the Strasenburgh Planetarium, and Cumming Nature Center – and provide easy access to more information on each while successfully positioning each to drive increased traffic and overall museum membership.
The more than 100-page site won the not-for-profit category and was awarded the overall Silver Award in the Rochester Business Journal’s Best of the Web competition.
Mason supports the branding of seasonal programs to drive traffic during peak attendance periods. February’s Animal Week is a community favorite. Mason developed program branding and messaging, animated videos, digital marketing initiatives to drive awareness and engagement, even full-screen takeovers.
Elements of the Extreme gave visitors a hands-on look at Earth, fire, air and water. Mason was responsible for exhibit branding and traffic-building initiatives. Mason recommended partnering with the weather team who reported on the “elements” at the leading local TV station, and made it the lead tactic in helping to increase awareness through on-air mentions and remote broadcasts. Traditional and digital marketing efforts also included TV, radio, pre-roll video, digital banner and social media advertising.
Leading up to Spring Break week, Mason helped the RMSC promote the Gross Science. Clean Fun. of Mess-tival. From green slime animated full-screen takeovers of the RMSC and local media websites to slimy TV, radio and social media advertising, Mason helped to significantly increase attendance year-over-year while setting a single day attendance record for the museum.
Mason supports the design and development of RMSC sales and marketing collateral, always promoting the brand positioning, maintaining brand identity, and always leveraging all museum venues.